I've been on a national tour of breweries since 2018 (we just got home from an 8-week West Coast tour, and have now played more than 500 in 45 states so far)... I play music (folk punk, an eclectic mix of my own music, Americana/Celtic traditional, and covers you love but rarely hear... rootsy stuff like Grateful Dead, the Pogues, John Prine, Wilco, Violent Femmes, early college rock, etc.) and then write a well read blog about our stops and the beers sampled, etc. We're also in development of a reality show (we just shot the pilot a few weeks ago at a historic brewery in Cincinnati) that combines our brewery stops with the comedy of our tour shenanigans and the music angle of playing with local legends (like while in Athens, GA, R.E.M. drummer Bill Berry might sit in, etc.).
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